The NHL announced the 2022 Stanley Award winners during a live virtual show on Wednesday. The six categories — Game Presentation of the Year, Best Marketing Campaign, Best Social Impact and Growth Initiatives, Social Media Club of the Year, Best Sponsorship Activation and Best Ticketing Initiative recognize achievements, creativity and results across the League’s 32 clubs from the 2021 calendar year.
“As the Stanley Cup recognizes the excellence of a team on the ice, the Stanley Awards celebrate the efforts of our team off the ice, acknowledging all the employees that work day in and day out to bring the NHL hockey experience to their fans,” NHL executive vice president of club business affairs Susan Cohig said. “This is such a great way to reward that work.”
Ben Orbach, CEO of The Ascendant Athlete, was honored to join Sarah Stovold, The Answer; Scott Carmichael, Prodigy Search; and Anson Carter, Turner and The Player Inclusion Committee as judges for the awards. For each category, judges assessed the strategy, execution, and results of the nominees. Orbach commented, “There was so much creativity, innovation, and thoughtfulness that went into these campaigns. I was particularly impressed with the intentional efforts to be inclusive.”
To watch the award show, click HERE.
To skip to a list of the winners, click HERE.